Determine our customer and analyze factors that influence them in the purchase of your product. The results of the research will be qualitative and quantitative.  The conclusions will be the foundations in constructing market-driven strategies.

Understanding the competitive environment and capturing value opportunities.  The results will guide us to wisely react to existing competition and creating our own possibilities.

Developing a focused and customer-oriented strategies. Including market targeting, product positioning, and possibilities of strategic relationships with third parties.

Strategies interpreted into several programs to be executed. Program to be developed will comprise brand management, pricing strategy, marketing communication guidelines, and sales force orientation program.

The most crucial part that needs a close cooperation between You and MLI. We need to determine the performance indicator for each program and the measurement method. All considerations  in regard to sales achievement and cost efficiency. MLI will work together with Marketing Communication Department (consultant) to ensure the programs which already developed is well-executed and have a measurable results.